A Public Relations Disaster When 4 Eyes Are Not Enough

Imagine that after months of getting your first product ready for market you send out an announcement with an error! What will people think?

Well, I just did exactly that. Two of us had reviewed the announcement, but in the end we were too familiar with the text. the word "been" is missing from our announcement.

I just hope and pray, no pray and hope, that everyone who notices it will give us another chance and that years from now we will sit back and laugh about it.

6 eyes are better than 4... having someone who is not familiar with what you are announcing should be your final proof reader. Yes, I have egg on my face..